Redefining the English language via Skin Flicks
I'm getting well annoyed by continual attempts by various lobbies to redefine aspects of the English language to suit themselves and their narrow agendas.The latest stunt comes from those obesity-peddlars McDonald's, who are apparently so miffed at the usage of the word 'McJob' that they want to change it.Of course they want to change it. The word, which has been current for decades, is understood to mean a crappy, low paying job with few decent conditions and little security in an appalling fast food or other menial environment.Which is extremely apt, since those are exactly the sort of jobs generally on offer in McOutlets.But Guardian writer Brian Whitaker has uncovered an attempt by the corporation to redefine the word, as it is apparently insulting to restaurant staff. No it isn't....